Privacy Policy

Last updated: August 17, 2026

Althera ("Althera," "we," "us," or "our") operates this website, online store, and related services (collectively, the "Services"). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, purchase a product, contact us, subscribe to communications, or otherwise use the Services.

Our Privacy Commitment

We do not sell, rent, or share your personal information — including your mobile number, mobile opt-in information, and SMS, MMS, or RCS consent data — with third parties or affiliates for advertising, marketing, or promotional purposes.

Mobile opt-in information and messaging consent will not be shared with any third party for purposes unrelated to delivering Althera's messaging service.

Personal Information We Collect

Depending on how you interact with Althera, we may collect the following categories of personal information:

• Contact information — name, telephone number, email address, billing address, and shipping address.
• Order and transaction information — products viewed or purchased, order history, returns, exchanges, refunds, and delivery information.
• Payment information — payment method, billing details, payment confirmation, and transaction information. Payment card information is generally processed securely by Shopify or our payment providers.
• Account information — username, password, preferences, and saved settings.
• Communications — customer-service requests, reviews, survey responses, and other messages you send to us.
• Marketing preferences — email and mobile messaging subscription status and records of your consent.
• Device and technical information — IP address, browser, device type, operating system, and cookie identifiers.
• Website usage information — pages viewed, links selected, products viewed, and shopping-cart activity.

How We Collect Personal Information

We may collect personal information:

• Directly from you when you place an order, create an account, complete a form, subscribe to communications, or contact us.
• Automatically when you visit or use the Services, including through cookies and similar technologies.
• From operational service providers that help us process orders, accept payments, operate our store, provide customer support, or deliver purchases.
• From another person acting at your direction, such as when someone purchases and sends a gift to you.

How We Use Personal Information

We may use personal information to:

• Operate, maintain, and improve the Services.
• Process payments and fulfill orders.
• Arrange shipping and provide order or delivery updates.
• Process returns, exchanges, cancellations, and refunds.
• Create and maintain customer accounts.
• Respond to questions and provide customer support.
• Send Althera communications when you have requested or consented to receive them.
• Remember your preferences and personalize your experience on Althera's website.
• Maintain the security and proper operation of the Services.
• Detect and prevent fraud, misuse, and unlawful activity.
• Maintain required business, accounting, and transaction records.
• Comply with legal obligations and enforce our terms and policies.

Althera uses personal information for Althera's own operations and communications. We do not provide personal information to unrelated businesses so they can advertise or market their products or services to you.

Mobile Messaging Privacy

If you opt in to receive SMS, MMS, or RCS messages from Althera, we may collect your mobile telephone number, messaging preferences, consent records, and information concerning messages sent and received.

We use this information to operate Althera's messaging program, send communications you requested, maintain consent and opt-out records, respond to requests for assistance, and comply with applicable law.

Althera does not sell, rent, or share mobile telephone numbers, mobile opt-in information, or SMS, MMS, or RCS consent data with third parties or affiliates for advertising, marketing, or promotional purposes.

Mobile opt-in information and messaging consent will not be shared with any third party for purposes unrelated to delivering Althera's messaging service.

We may provide limited information to operational service providers, such as Klaviyo, that transmit and support Althera's messages. These providers may process the information only as necessary to deliver or support Althera's messaging service. They may not use it for their own advertising, marketing, or promotional purposes.

Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance. Consent to receive marketing messages is not a condition of purchase.

Email Communications

If you subscribe to Althera's emails, we may send you information about Althera products, promotions, and announcements.

You may unsubscribe by selecting the unsubscribe link included in a marketing email. Unsubscribing from marketing does not prevent us from sending necessary transactional communications, including order confirmations, shipping updates, account notices, safety notices, and responses to your inquiries.

Cookies and Similar Technologies

Althera and its operational service providers may use cookies and similar technologies to:

• Operate our website and shopping cart.
• Remember your preferences.
• Maintain website security.
• Prevent fraud.
• Understand website performance.
• Determine how visitors use the Services.

Where required by applicable law, we will request consent before using nonessential cookies. You may manage cookies through our cookie settings, when available, or through your browser settings. Disabling certain cookies may prevent parts of the Services from functioning correctly.

We do not use cookies to provide your personal information to unrelated third parties for their advertising or marketing purposes.

How We Disclose Personal Information

We may disclose limited personal information to operational service providers that perform necessary services for Althera, including:

• Shopify, which hosts and supports our online store.
• Klaviyo, which supports our email and SMS/MMS messaging program.
• Payment processors and financial institutions that securely process payments and help prevent fraud.
• Fulfillment providers and shipping carriers that prepare, track, and deliver orders.
• Website hosting, cloud-storage, security, analytics, and customer-support providers.
• Attorneys, accountants, auditors, insurers, and other professional advisers when reasonably necessary.

These providers may process personal information only to perform services for Althera or comply with applicable law. Althera does not authorize these providers to use personal information for their own advertising, marketing, or promotional purposes.

We may also disclose personal information:

• When you specifically direct or authorize us to do so.
• When required by applicable law, court order, subpoena, or valid government request.
• When reasonably necessary to prevent fraud or protect the rights, safety, and security of Althera, our customers, or others.
• In connection with a merger, acquisition, financing, reorganization, or transfer of Althera's business, subject to applicable privacy obligations.

Mobile opt-in information and messaging consent will not be used or disclosed for third-party advertising, marketing, or promotional purposes as part of any disclosure.

No Sale, Rental, or Sharing for Advertising

Althera does not sell or rent personal information.

Althera does not share personal information with third parties or affiliates for their independent advertising, marketing, or promotional purposes.

Althera does not share personal information for advertising based on a person's activities across unrelated businesses, websites, or applications.

These protections apply to all personal information covered by this Privacy Policy, including contact information, purchase information, mobile telephone numbers, mobile opt-in information, and SMS, MMS, or RCS consent data.

Shopify

Our online store is hosted and supported by Shopify. Shopify processes information necessary to provide Althera with ecommerce hosting, checkout, payment, security, fraud-prevention, and store-operating services.

Shopify receives only the information reasonably necessary to provide those services to Althera. Althera does not authorize the use of our customers' personal information, mobile numbers, or messaging consent for Shopify's or another business's independent advertising or marketing purposes.

Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide the Services and complete transactions.
• Maintain required business, accounting, and tax records.
• Respond to customer-service requests.
• Maintain messaging consent and opt-out records.
• Prevent fraud and protect the Services.
• Resolve disputes and enforce agreements.
• Comply with legal and regulatory obligations.

When personal information is no longer required, we may delete, anonymize, or securely dispose of it.

Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no electronic transmission or storage system can be guaranteed to be completely secure.

You are responsible for protecting your account credentials. Please contact us promptly if you believe your account or personal information has been accessed without authorization.

Children's Privacy

The Services are not directed to children under 13, and Althera does not knowingly collect personal information from children under 13. Where applicable law establishes a higher minimum age, we follow that requirement.

If you believe a child has provided personal information to Althera, please contact us so we can review and, when appropriate, delete it.

Your Privacy Rights

Depending on where you live, you may have the right to:

• Request access to personal information we maintain about you.
• Request correction of inaccurate personal information.
• Request deletion of certain personal information.
• Request a portable copy of certain personal information.
• Restrict or object to certain uses of personal information.
• Withdraw consent when processing is based on consent.
• Appeal a decision concerning a privacy request.
• Receive information about how we collect, use, and disclose personal information.
• Exercise your privacy rights without unlawful discrimination.

Because Althera does not sell personal information or share it with third parties for advertising purposes, there is no sale or advertising-related sharing from which you need to opt out.

To exercise an applicable privacy right, contact us using the information below. We may request information reasonably necessary to verify your identity. An authorized agent may submit a request where permitted by law, subject to verification of the agent's authority.

Legal Bases for Processing

Where applicable law requires a legal basis, we process personal information based on:

• Performance of a contract, such as processing and delivering an order.
• Your consent, such as when you subscribe to communications or accept nonessential cookies.
• Our legitimate interests in operating, protecting, and improving the Services.
• Compliance with legal obligations.
• Protection of legal rights and prevention of fraud.

You may withdraw consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.

International Data Processing

Althera and our operational service providers may process information in the United States or other countries. Privacy laws in those countries may differ from those where you live.

Where required, we use legally recognized safeguards for international transfers of personal information.

Complaints

If you have a question or complaint concerning this Privacy Policy or our privacy practices, please contact us so we can attempt to resolve it.

Depending on your location, you may also have the right to contact your local privacy, data-protection, or consumer-protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our Services, practices, or legal obligations. We will post the revised policy and update the "Last updated" date. Additional notice will be provided when required by law.

Contact Us

For privacy questions, requests, or complaints, contact:

Althera 88 Oak View Ct Simi Valley, CA 93065 United States

Email: caseeckman@althera.co Telephone: +1 805-791-4978